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Ads

Argument on Metafilter about LJ ads here - it mostly gets bogged down into fights about statistics, but has a few interesting points that I've spotted. Firstly, two years ago they promised to never have ads. Strangely, that bit of their principles can't be seen on the site any more - the link goes to an archived version. The principles now don't mention ads at all. So, their principles are shown to be completely irrelevant.

Secondly, they've tried having ads before, and it didn't work. In fact, they decreased site growth significantly. (If you believe the insomnia dude, which I more or less do, but I have no proof for that one.)

The number of active users, as opposed to the full number of accounts which is what you seen on the front page, is decreasing month-by-month. We'll all be switched over to Blogger in no time, when LJ have started selling our souls and our details to anyone and everyone...

Comments

( 9 comments — Comment )
londonkds
Apr. 19th, 2006 06:16 pm (UTC)
I don't think that proportion suggests that LJs dying, given that most of the unused accounts are probably people who made a couple of posts and got bored, people who only got accounts to comment to their friends, and secondary accounts created as jokes/roleplays/soopersekrit alter egos.
chebutykin
Apr. 19th, 2006 06:22 pm (UTC)
I wonder how many of those are people who have passed away, too. While LJ does tend to host to a younger crowd, I personally have a couple accounts on my friends list that belonged to people who are simply no longer here.
pickwick
Apr. 19th, 2006 06:57 pm (UTC)
Eh, sorry, which proportion? The active-users one? I know the total users is skewed by one-off accounts and things, that's why I mentioned the active users one!
londonkds
Apr. 20th, 2006 06:58 am (UTC)
Oh, I misread you. I thought you said that the proportion of active to total users was decreasing, but I now see you just meant the number of active users was falling.
octopoid_horror
Apr. 19th, 2006 07:05 pm (UTC)
Aside from changing their principles, I think it's something of a thorny problem.

Given some of the alternatives, I actually like this solution.

-I- won't see ads. Most of the people who don't want to see ads won't have to see them.... And I would -much- rather see ads from a variety of lj-approved organisations than have the entire site sponsored by one company. Imagine if, for example, Pepsico bought livejournal. At that point, I think things would go downhill quite quickly.

And the fact that people who don't want to see ads -won't- see ads.. well, that's a fairly nice option. Better than, for example, Myspace.. which is has about 1/2 the basic page full of animated ads.

pickwick
Apr. 20th, 2006 08:30 am (UTC)
Yeah, the way they've implemented it isn't too bad, it's the fact they're doing it at all when they said they wouldn't and they've tried it before and it was counter-productive that bugs me.

(Anonymous)
Apr. 20th, 2006 06:51 am (UTC)
Dude, what do you care? You have a paid account.

My only real objection is that free account users will see ads on sponsored account pages, if nothing has changed since the original suggestion. Other than that I really don't have a problem.
marrog
Apr. 20th, 2006 06:51 am (UTC)
#
That was me.
pickwick
Apr. 20th, 2006 08:28 am (UTC)
I'm only allowed to care about things that directly affect me? Even if I didn't have a paid account, the actuality of it wouldn't bother me much because I have adblock, and I'm notoriously bad at noticing adverts anyway. It's the principle :D

I care cos I like my LJ, but now I can't trust anything the highheidyins say about, for example, not selling my data to people, or not closing the site, or whatever. (And yeah, shouldn't trust businesses anyway, but it'd be nice. I don't think they should be able to just change the TOS whenever they feel like it.)
( 9 comments — Comment )

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